Hello DCM readers! Yeah, I know it’s been a while, but I’m back with another blog. For the past few months I’ve been teaching you how to get more traffic and fix your brand to gain a following, etc. Well, what the heck do you do once you have that traffic? So, for the next several blogs, I’m going to talk about how you start to own the traffic. Own traffic? Yes, that’s right, you’re going to own the traffic.
This blog is going to focus on what we call a lead magnet. What a lead magnet is and some really good examples of lead magnets. So, let’s jump right in!
What is a Lead Magnet?
Lead magnet is a landing page or an offer (typically free) dedicated to giving your website visitor some relevant values in exchange for their contact information (at the very least, an email address). So, overall we’re just going to be giving something away for FREE that the visitor would find valuable. This really goes back to the rules of reciprocity I talked about in a previous blog post.
Why Do You Want a Lead Magnet?
When most of your traffic is there and gone, you want some way to make sure they come back! If you don’t have some mechanism to bring them back, then what are you planning to do? Go hunt them down based on their IP address and ask them why they didn’t come back? (Okay, don’t do that even though it’s possible! That’s just scary).
A lot of your traffic might not even be ready to buy whatever it is you’re selling, so you want to make sure those people are kept on a tickler file. You can drop relevant information to them and make sure that you’re top of mind. Now, the 78% of your audience will remember you when they need what you have to sell. Overall, it’s pretty simple, you collect their email and you keep giving them valuable information so that you can sell something to them in the future!
Examples of Lead Magnets!
- A Free video course, webinar or video information
- An eBook Download (Yeah, that’s right I’m going to toot my horn here)
- A Coupon
- Free Samples of your video course or a trial of your software or even to your private Facebook group.
- Have a quiz that requires them to give their email to get their results (this I’m not a huge fan of. Only because it’s a bit shady and people really just won’t respect you and your content).
Yup, that’s all. I want to keep it brief and short, a little bit because cause I’m tied up with millions of other things, but mostly because I want you to really go back and think of what you want as a lead magnet. Is it a video? eBook? Do you want to give something away? Whatever it is, I really want you to think about it. Think about your personas are they going to find whatever you have valuable? Remember it really has to be valuable to your readers; you can just throw up a coupon to a free mustache trim when you sell coffee. In the next blog, I’m going to show you several tools that are awesome for your lead magnet. Also, in either that blog or the next one, I’m going to show you how to get your lead magnet information made without you trying to figure out graphics and 10 million other things.
If you found this information enjoyable, or you just like my sense of humor, please share this blog with your friend, family, co-workers and your social media network!