Everyone has goals for their blog. Yes, I know you want to make millions of dollars from your blog efforts, but we have to make a path to get there. So, either they want to create a passive income stream, educate potential customers, etc. Having goals established is one of the biggest things that anyone who is starting in content marketing can take. So, how do you figure out what your goals are?
What Your Goals Aren’t
Content marketing is a long term strategy. It’s not a get rich quick thing that is happening in the world. There are a lot of things that can hinder a short sighted goal. For example, Google could change their thoughts and start providing answers pulled directly from your content, which Google has started to do now. Think of it this way, content marketing is like heating up the oven to warm up some pie versus just shoving it in the microwave. Sure, the oven has to heat up and it takes time, but the pie tastes a whole lot better. So, always remember that content marketing will take time. It will take some time to establish your blog as the authority and build trust to your target audience. There’s no real way in telling how long it will take, it might take a six months or it might take a year. The primary goal is to give true, relevant & valuable information to your targeted audience.
Figuring Out Your Goals for Your Blog
Step 1 – What do you want your blog to do for you?
Write down what your long term goals are. They can be either to passively monetize your blog by promoting affiliate products. This could be to educate your customers to make them understand your products and services so well that they buy with a single call. Whatever the goal is, you have to write it down.
Step 2 – Is your Content Correct?
Does your content match your monetization methods? If you are looking to educate your customers so that they will eventually purchase, are you accomplishing your goal?
Step 3 – Is there a Clear Path?
You have to make sure that there is a clear path with one singular call to action. No matter what you do, if you have too many calls to action, your visitor will be lost. They won’t have any idea of what you want them to do when they reach your website. Do you want them to sign-up to a newsletter? Do you want them to call you? What is it that singular event that you want your visitor to do?
Step 4 -Tracking Your Goals:
How are you doing to be tracking your goals? I highly suggest either using Google Analytics or some spreadsheet that you make. This will help you in deciding what type of content is working and what is not.