In a previous blog post I mentioned that I love Evernote. It’s a great way to really keep your thoughts at your desk and on the go organized. With all of the tools Evernote offers it provides a great way to curate content. If you’re like me then you will browse around the net and then you’ll stumble upon, another great tool if you’re bored, an amazing piece of content that you would love to share and rather than trying to
What is Content Curation?
Content curation is the process of sifting through all of the blogs and information that others create and presenting it in a meaningful and organized way. In essence, when you essentially find amazing content you can create blog posts, infographics, etc. around the content that you find. Additionally, you can really add your own take on the piece and add serious value to it.
How does content curation build value?
I found this great graphic by Raphaëlle RIDARCH from Flickr. Essentially people want to see what is relevant to them. Now, you can really take some information and share it to your audience.
Evernote and it’s Tools
Getting Started with Evernote
Evernote really does push the ball when it comes to the tools and functionalities. You don’t simply have to log into or open the Evernote app to take advantage of what it really has. I love to use the Google chrome plugin which is called their webclipper. You can download it from here
Step 1: Adjust your Notebooks
The first thing you want to do is really login to Evernote and setup your notebooks. You actually have to login to Evernote to do this step. The way I like to do this is really figure out how I think or what I read about. A lot of times when I work with clients or even just giving tips I would say organize yourself by Persona. Yes, that’s right, if you can really get down to figuring out your personas, then you can even create an amazing content curation strategy for your audience.
Step 2: Install Evernote Web Clipper
If you have Google Chrome you can download it from this link: https://chrome.google.com/webstore/detail/evernote-web-clipper/pioclpoplcdbaefihamjohnefbikjilc?hl=en
Using Evernote’s Web Clipper
Anytime you want to use the tool, click on the Evernote logo on the top right of your browser and it will open up a pop-up.
Article: If you select the article tab then you can clip out just the article and the tool will automatically remove the left and right columns.
Simplified Article: The simplified article will allow you to save the article and just the article. It makes it very easy to read.
Full Page: This is exactly what you think it is. This will save the entire page that you are on. It’s great when you want to save comments and all the little information on the left and right columns as well.
Bookmark: Just like your browser window you can actually make bookmarks. In fact I stopped using bookmarks for articles simply because of this function. Okay so you can’t replace bookmarks all together, but this is extremely useful in content curation, all of your articles and thoughts can actually be organized in a central location.
Screenshot: For everyone that uses a Mac and loves that screenshot tool, this is similar to that, but it allows for some photo editing on the spot. For those of you who don’t use a Mac, then you can take screenshots and it will actually allow you to edit the image from Evernote. What will do is click on the screenshot option and you will get some cross hairs. You can select an area and allow you to take a screenshot. Once you’ve taken the screenshot Evernote will pull this into a simple, but amazing, image editing tool.
Once you have your article or information in the format that you like the most, now it’s time to organize! You didn’t think I would talk about this? It is called DeClustered Marketing, I’m not here to shove tools in your face and not show you how to keep sane.
Step 1 Selecting a notebook: Way back at the top of this blog, I had you create and organize your notebooks in Evernote. This is where it comes in handy now! Here is where you can select a notebook based on the article or information you want to save.
Step 2 Adding Tags: Similar to hash tags, Evernote will allow you to actually organize and tag your articles. For example, this is a blog post on Evernote and Content Curation, so I can actually place two tags on it. When you log into Evernote, you can use the search bar at the top to find your tags.
Step 3 Add Remarks: Remarks will go into your notebook page as well. This is where I like to add quick notes just so I don’t forget what I wanted to do with the page. For example: “Comment on how there was a point missing from the list.”
Now that you’ve saved your article you can actually share it to your social media! That’s right all with one click. Pick the social media channel you want to share the article to and then you will have a popup that will allow you to login and share. Yes, it is that easy!
One last amazing function of Evernote
Have you ever saved something in a bookmark and you can’t ever find it? So, then you go back to the search engine and start looking for it? Well, I think Evernote really has a great solution to this issue. They will actually take all the article you’ve saved and then they will start displaying information that you saved on your search! Yes, that’s right it looks like a modified custom search, just for you!
Use this tool to help you curate amazing content, keep organized, save time & money and don’t forget to share with your friends. On that note, please share this blog with your friends, family & co-workers. By-the-way if you’re from the Evernote marketing team, contact me, I would love to hear what you have coming up next!