The Principles of Influence Part 4: Consistency in Content Marketing
What is the Rule of Consistency? People like to be consistent with the things they have previously said or done. [...]
The Principles of Influence Part 3: How to Build Authority in Content Marketing
This week we will be continuing our topics of how to influence your customers and readers to say yes to your products and [...]
Influence Part 2 – How to Use Scarcity in Your Content Marketing Strategy
In the last blog, The Influence Principle of Reciprocity, I talked how you could use the powers of influence to sway the [...]
How to Use Robert Cialdini’s Influence Principles in Your Content Marketing Strategy: Part 1 – Reciprocity
You would think that content marketing is simply writing, sharing and connecting with others, but there is a deeper [...]
How I Use Evernote for Content Curation
In a previous blog post I mentioned that I love Evernote. It’s a great way to really keep your thoughts at your desk and [...]
3 Tips & 8 Tools on Generating Content Marketing Topics
There are a lot of times when you get stuck in trying to figure out what to write about. I get it, you have serious writers [...]
SEO Basics Part 6 Tracking & Measuring
How do you measure your website? Now that you have all of your SEO work put into motion, how do you exactly measure it and [...]
SEO Basics Part 5 – Content Marketing & Link Building
There are really no guarantees when it comes to SEO. The ONLY guarantee that will find is that there are no guarantees. [...]
The SEO Basics Beginner’s Guide Part 4: Website Architecture
I’m big on site structure. If you’ve met me in person, I like things well organized. Organization saves a lot of time [...]
The SEO Basics Beginner’s Guide Part 3: OnPage Optimization
Onpage optimization is a slightly tougher part for SEO. Search engines have hundreds of “best practices” lists on how to [...]
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