Push and Pull Marketing Promotional Strategies

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push and pull promotional marketing strategiesOverall promotional strategies for your products or services can be separated into two types, a push strategy and a pull strategy.

What is a Push Promotional Strategy?

A push marketing strategy essentially takes the product or service directly to the face of the customer and “pushes” the product on them. No, it doesn’t mean like you’re telling them to buy or die.

Examples of a Push Promotional Marketing Strategy:

  • Trade show promotions to encourage retailer demand
  • Direct selling to customers in showrooms or face-to-face
  • Negotiation with retailers to stock your product
  • Efficient supply chain allowing retailers an efficient supply
  • Packaging design to encourage purchase
  • Point of sale displays

What is a Pull Promotional Marketing Strategy?

A pull pull marketing approach is just the opposite of a push, makes sense right? The goal is to pull customers to come to you.

Examples of a Pull Promotional Strategy:

  • Advertising/online advertising
  • Word-of-Mouth
  • Customer relationship management
  • SEO (Yes, it’s still a strategy)
  • Social Media

Which Promotional Strategies work?

Well, all of them. Every strategy has its place in the marketing mix! Yeah, I know you didn’t want to hear that and you wanted a definitive answer, but they all work! This all depends on your brand & business model. For example, if you sell shoes to retail stores then it might be in your best interest to goto a tradeshow and book some orders! I have noticed that tradeshows are dying out, but they still bring in your market. This doesn’t mean if you are a B2B company you can only do tradeshows! You can utilize a Push or Pull strategy for almost any industry either B2B or B2C.

If you need to know something and know it now, contact me.

About Alex Mangrolia
My passion is Internet marketing in the SEO, SEM & Social Media marketing space. I love creating cutting edge strategies, generate traffic and leads. My unending thirsts for knowledge and personal growth give me the drive to continual improve & perform.
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